基于脑电的弹幕视频用户体验质量评估研究

A Research on User’s QoE Evaluation of Danmaku Video Based on EEG

  • 摘要: 弹幕视频是一种近年来发展迅速的新兴媒体传播形式,备受大众喜爱,但根据调查显示,部分用户认为弹幕严重影响了视频观看。为改善弹幕视频服务,用户体验质量(Quality of Experience,QoE)的评估迫在眉睫。然而,现有用户体验质量评价方法存在主观因素导致的虚假反馈、反馈不够及时、数据度量关系难以衡量等局限性。在这种情况下,脑电图(electroencephalogram,EEG)因具有无法伪装、高时间分辨率、数据更具统计学意义等优势,已经初步应用于视听刺激的主观评估。结合以上优势,本文提出将EEG突破性地应用于弹幕视频的QoE评估。本研究基于相锁值构建了功能连接特征脑网络,提取了高/低两种QoE水平下的成对差异网络,并基于该网络通过机器学习方法构建评估模型。该评估模型平均分类准确率达到80%,揭示了对于不同类型视频用户产生不同QoE时大脑区域协作的变化模式,并提出与QoE高度相关的额叶为主要会聚区域。以上研究结果表明,该评估模型能真实记录用户观看视频时的生理和心理活动,研究结果为改善弹幕视频服务提供了神经生理学依据。

     

    Abstract: ‍ ‍In recent years, danmaku videos have emerged as a rapidly developing form of new media communication that has gained widespread popularity. However, according to surveys, some users believe that danmaku videos negatively affect the video viewing experience, leading to suboptimal quality of experience (QoE). As such, the evaluation of QoE has become an urgent issue in the efforts to improve danmaku video services. Existing QoE evaluation methods are limited by subjective factors that can lead to false feedback, untimely feedback, and difficulties in measuring data relationships. To address these limitations, electroencephalography (EEG) has been preliminarily applied to subjective evaluation of audiovisual stimuli due to its advantages, such as its inability to be disguised, high temporal resolution, and greater statistical significance of data. In light of these advantages, this study proposed a breakthrough use of EEG in the QoE evaluation of danmaku videos. Based on phase locking value, functional connectivity feature brain networks were constructed, and paired differential networks were extracted at two different QoE levels (high/low). Machine learning methods were then employed to construct an evaluation model based on this network, with an average classification accuracy of 80%. The study revealed changes in the cooperation patterns of brain regions that produce different QoE in users of different types of videos and found the frontal lobe, highly related to QoE, as the main convergence area. The above research results indicate that the evaluation model can accurately record the physiological and psychological activities of users when watching videos, and provide a neurophysiological basis for improving danmaku video services.

     

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